MAP (Melbourne Accelerator Program) Powered by the University of Melbourne is the preeminent and leading entrepreneurship program in Australia, boasting a substantial community of mentors and mentees. The program offers various initiatives to accelerate startups from inception.
They wanted the
For the celebration of MAP's 10th Birthday, our focus was on creating a lively and engaging atmosphere. We designed an entertaining Instagram filter to add a touch of fun and relaxation to the event. The filter allowed attendees to capture moments, share content, and engage with the celebration, contributing to a memorable experience for all.
Itis a pivotal event marking the culmination of programs with standout pitches, we conceptualized an interactive Instagram effect. Attendees were seamlessly immersed in the experience by scanning a QR code, gaining immediate access to the effect. This initiative not only added an element of enjoyment but also served as a unique way to connect with the broader entrepreneurship ecosystem present at the event.
Post-events, our implementation proved invaluable. Attendees' engagement and interaction metrics were easily accessible to MAP, offering valuable insights into the effectiveness of our Augmented Reality solutions. This data-driven approach empowered MAP to measure and analyze audience reach comprehensively, providing a foundation for future strategic decisions.
CLIENT
Wooden Memory
YEAR
2023
SERVICES
Web Design / Augmented Reality
DESCRIPTION
Wooden Memory is an entertainment company providing services for events in Melbourne, Australia. They specialise in the traditional Photo Booth, but now, they offer an immersive experience with a Virtual Photo Booth connected to various social media networks.
1) WEB DESIGN
The purpose of this website was to create something fun that transmits entertainment but also creativity. Based on that, the solution was to mix colours like pink, symbolising happiness, with purple for creativity, and white to evoke a sensation of neutrality and cleanliness.
2) AUGMENTED REALITY
As a part of the service, Wooden Memory offers an innovative virtual photo booth. It's an Augmented Reality experience for social media (Instagram, Facebook, TikTok) customised to the client's requirements. This allows anyone can be part of the event no matter where they are.
This virtual photo booth is an excellent channel for businesses as well to promote their brand in social media campaigns because is possible to get the main metrics of the use of it.
Following are these Augmented Reality experiences that I've created for all the events for which Wooden Memory was hired, Christmas, Birthday, Engagement, Baptism and other celebrations.
NOTE: To try each experience, please access it from your smartphone with the latest version of Instagram.