Digital Presence
MAP (Melbourne Accelerator Program) Powered by the University of Melbourne is the preeminent and leading entrepreneurship program in Australia, boasting a substantial community of mentors and mentees. The program offers various initiatives to accelerate startups from inception.
They wanted the
1) MAP's 10th Birthday
For the celebration of MAP's 10th Birthday, our focus was on creating a lively and engaging atmosphere. We designed an entertaining Instagram filter to add a touch of fun and relaxation to the event. The filter allowed attendees to capture moments, share content, and engage with the celebration, contributing to a memorable experience for all.
2) DEMO DAY
Itis a pivotal event marking the culmination of programs with standout pitches, we conceptualized an interactive Instagram effect. Attendees were seamlessly immersed in the experience by scanning a QR code, gaining immediate access to the effect. This initiative not only added an element of enjoyment but also served as a unique way to connect with the broader entrepreneurship ecosystem present at the event.
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Post-events, our implementation proved invaluable. Attendees' engagement and interaction metrics were easily accessible to MAP, offering valuable insights into the effectiveness of our Augmented Reality solutions. This data-driven approach empowered MAP to measure and analyze audience reach comprehensively, providing a foundation for future strategic decisions.
CLIENT
Particular Createch Studio
YEAR
2021
SERVICES
Web Design / GIFs / Motion Graphic Video
DESCRIPTION
Particular Createch Studio is a studio that blends Creativity and Technology to craft cutting-edge digital assets, and rocket the client's digital campaigns to a new level in the wake of the pandemic, which fast-tracked the adoption of technology by five years.
1) WEB DESIGN
The goal was to develop a website with vibrant colours that resonate with innovation and creativity, enabling the deployment of disruptive assets compatible with all devices. Following psychological research and UX/UI recommendations, the chosen colour was purple, complemented by a palette featuring dark blue and sky hues- The purple color is defined for the creative process. It's linked with innovation and creativity, which is perfectly suitable for the concept that Particular Studio wants to convey: Creativity + Technology.
2) GIFs
To create a strong presence on social media, I developed engaging Gifs that could be easily shared on platforms like Instagram/Facebook. Additionally, they can be utilized as email signatures to kickstart an email marketing campaign. All these assets are trackable, making them a good strategy to measure the reach of the digital campaign.
3) MOTION GRAPHIC VIDEO
Since the field covered by Particular Studio is not entirely explored, it was necessary to generate a fresh and engaging video that would explain didactically what Particular Studio offers and its benefits for any type of business.
