AR for Retail
MAP (Melbourne Accelerator Program) Powered by the University of Melbourne is the preeminent and leading entrepreneurship program in Australia, boasting a substantial community of mentors and mentees. The program offers various initiatives to accelerate startups from inception.
They wanted the
1) MAP's 10th Birthday
For the celebration of MAP's 10th Birthday, our focus was on creating a lively and engaging atmosphere. We designed an entertaining Instagram filter to add a touch of fun and relaxation to the event. The filter allowed attendees to capture moments, share content, and engage with the celebration, contributing to a memorable experience for all.
2) DEMO DAY
Itis a pivotal event marking the culmination of programs with standout pitches, we conceptualized an interactive Instagram effect. Attendees were seamlessly immersed in the experience by scanning a QR code, gaining immediate access to the effect. This initiative not only added an element of enjoyment but also served as a unique way to connect with the broader entrepreneurship ecosystem present at the event.
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Post-events, our implementation proved invaluable. Attendees' engagement and interaction metrics were easily accessible to MAP, offering valuable insights into the effectiveness of our Augmented Reality solutions. This data-driven approach empowered MAP to measure and analyze audience reach comprehensively, providing a foundation for future strategic decisions.
CLIENT
Four Corners Rugs (Melbourne, Australia)
YEAR
2023
SERVICES
Augmented Reality (AR) for E-Commerce and Social Media
DESCRIPTION
It's becoming increasingly common to find businesses, especially in the retail sector, embracing technologies like Augmented Reality to provide new immersive experiences to their customers and thus gain a competitive advantage over their competitors.
This is why two brothers, Talla and Ari, who are the young owners of a carpet store, decided to continue the business their parents taught them, but focusing on a different segment of customers: millennials and future generations, who nowadays make most of their purchases online, through their mobile phones, in the fewest steps possible. Therefore, offering them the option to see the carpet anywhere before buying it would facilitate their decision-making process in the purchasing process.
To carry out this strategy, Talla and Ari requested the development of two Augmented Reality experiences: one for their online store page (Shopify) and another for social networks (Instagram and Facebook).
1) AUGMENTED REALITY FOR E-COMMERCE
The requirement was to integrate the AR experience into the Four Corners Rug Shopify platform for each of the available carpets. This would allow the customer to rotate and zoom in on the product to see the details of the colors and texture. Additionally, an option should be included that allows users to place the carpet in the physical space they desire.
2) AUGMENTED REALITY FOR SOCIAL NETWORKS
Four Corners Rug is very active on social networks, especially on Instagram, where they already have a large number of followers. Therefore, the image and experience for their customers and users are fundamental. The requirement was to create an AR effect for each carpet, where users could see the product in different sizes and place it in the desired physical space.
For each of the developed experiences, a monthly report is provided with the main metrics so that our client can observe trends and user behaviour, and thus conduct a data analysis that allows them to adjust their digital campaign strategy as needed.
