AR for Awareness & Engagement
MAP (Melbourne Accelerator Program) Powered by the University of Melbourne is the preeminent and leading entrepreneurship program in Australia, boasting a substantial community of mentors and mentees. The program offers various initiatives to accelerate startups from inception.
They wanted the
1) MAP's 10th Birthday
For the celebration of MAP's 10th Birthday, our focus was on creating a lively and engaging atmosphere. We designed an entertaining Instagram filter to add a touch of fun and relaxation to the event. The filter allowed attendees to capture moments, share content, and engage with the celebration, contributing to a memorable experience for all.
2) DEMO DAY
Itis a pivotal event marking the culmination of programs with standout pitches, we conceptualized an interactive Instagram effect. Attendees were seamlessly immersed in the experience by scanning a QR code, gaining immediate access to the effect. This initiative not only added an element of enjoyment but also served as a unique way to connect with the broader entrepreneurship ecosystem present at the event.
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Post-events, our implementation proved invaluable. Attendees' engagement and interaction metrics were easily accessible to MAP, offering valuable insights into the effectiveness of our Augmented Reality solutions. This data-driven approach empowered MAP to measure and analyze audience reach comprehensively, providing a foundation for future strategic decisions.
CLIENT
Deakin College
YEAR
2022
SERVICES
Social Media AR Effect / AR Business Card
DESCRIPTION
The marketing manager contacted me out of curiosity about what the metaverse, specifically augmented reality, entails and how it could be applied in the education sector to create a prototype for them. The proposal involved two immersive experiences.
1) SOCIAL MEDIA AR EFFECT
The first suggested a unique Instagram effect. Through a random selection game, users tap the screen and land on the course they should study at Deakin College. This aims to engage the audience and establish Deakin College's presence on social media, conveying the message that Deakin is at the forefront of new technologies. A comprehensive report with all the metrics on reach was provided at the end of the campaign.
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2) AR BUSINESS CARD
The second proposal featured an augmented reality Business Card to offer a more immersive experience during Suzie's visits to different countries, showcasing this study option to potential students. This aimed to demonstrate to digital natives that Deakin College is at the forefront. Finally, the visualisations of the augmented reality business card experience were measured over a specific period, and a report was provided to the client.
TESTIMONIAL
“I decided to work with Rod to create an Augmented Reality effect on Deakin College’s official Instagram account after being presented with a well-prepared and informative business pitch. The launch of our first filter was a success. Our team are pleased and excited to see the filter on our account. Rod is approachable, professional and knowledgeable. I will keep working with Rod and his team to establish more creative and innovative elements for the organisation.”
