MAP (Melbourne Accelerator Program) Powered by the University of Melbourne is the preeminent and leading entrepreneurship program in Australia, boasting a substantial community of mentors and mentees. The program offers various initiatives to accelerate startups from inception.
They wanted the
For the celebration of MAP's 10th Birthday, our focus was on creating a lively and engaging atmosphere. We designed an entertaining Instagram filter to add a touch of fun and relaxation to the event. The filter allowed attendees to capture moments, share content, and engage with the celebration, contributing to a memorable experience for all.
Itis a pivotal event marking the culmination of programs with standout pitches, we conceptualized an interactive Instagram effect. Attendees were seamlessly immersed in the experience by scanning a QR code, gaining immediate access to the effect. This initiative not only added an element of enjoyment but also served as a unique way to connect with the broader entrepreneurship ecosystem present at the event.
Post-events, our implementation proved invaluable. Attendees' engagement and interaction metrics were easily accessible to MAP, offering valuable insights into the effectiveness of our Augmented Reality solutions. This data-driven approach empowered MAP to measure and analyze audience reach comprehensively, providing a foundation for future strategic decisions.
CLIENT
MAP (Melbourne Accelerator Program)
YEAR
2022
SERVICES
Social Media AR Effect
DESCRIPTION
MAP Powered by the University of Melbourne is the preeminent and leading entrepreneurship program in Australia, boasting a substantial community of mentors and mentees. The program offers various initiatives to accelerate startups from inception.
They wanted the measure the reach of two events.
1) MAP's 10TH BIRTHDAY
For the celebration of MAP's 10th Birthday, our focus was on creating a lively and engaging atmosphere. We designed an entertaining Instagram effect to add a touch of fun and relaxation to the event. The filter allowed attendees to capture moments, share content, and engage with the celebration, contributing to a memorable experience for all.
2) DEMO DAY
It is a pivotal event marking the culmination of programs with standout pitches, we conceptualised an interactive Instagram effect. Attendees were seamlessly immersed in the experience by scanning a QR code, gaining immediate access to the effect. This initiative not only added an element of enjoyment but also served as a unique way to connect with the broader entrepreneurship ecosystem present at the event.
Post-events, our implementation proved invaluable. Attendees' engagement and interaction metrics were easily accessible to MAP, offering valuable insights into the effectiveness of our Augmented Reality solutions. This data-driven approach empowered MAP to measure and analyse audience reach comprehensively, providing a foundation for future strategic decisions.
TESTIMONIAL