SBS Spanish
Australia
June 16, 2022
To visit a holiday club or a hotel from the comfort of your living room, or to glide over the snow without the need for skis, are some of the tourist experiences that new technologies offer.
But not only that, nowadays many people gather in the so-called Metaverse to make monetary transactions, organise parties, acquire new knowledge, or even buy virtual plots where they will later install their businesses or residences.
We are not talking about Facebook. The Metaverse is much larger than Zuckerberg's company. The Metaverse, according to experts, is an alternate reality to which we will gradually join due to the same dependence we have on technology.
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However, so far, only large companies are preparing to offer their products or services in The Metaverse due to their capacity to develop new technologies or hire teams of experts to work in those scenarios.
With these new developments, the technological gap is widening even further, not only among individuals but also among those who offer services or products.
Analysing this landscape, Rodrigo Quezada, a Chilean based in Melbourne, used his knowledge of computer engineering and digital marketing, with the support of the State Library of Victoria, to develop a project that seeks to democratise access to The Metaverse.
"With the pandemic, businesses had to quickly transition online or remote because many could not serve physically. So there was a problem affecting all businesses, and I said, of course, as large companies are already using it (augmented reality), but what about small and medium-sized businesses? So I focused on that niche,".
A little over two years after arriving in Australia, this Chilean has managed to create his own studio, Particular Createch, where he develops virtual world access technology with the idea of democratising these tools.
The truth is that while the development of these technologies is not something too elevated, there are some existing tools that are quite accessible to small and medium-sized businesses, and the impact is quite significant.
In 2020, when Rodrigo Quezada started his project, not much was known about The Metaverse, but today many companies are working to join these platforms.
"It is supposed that between five and 10 years, the issue of The Metaverse will be totally present. And the idea of this, of what I am developing, is to democratise the use of technology for small and medium-sized businesses so that the transition is not so impactful for them," explains Quezada.
